Introduction
Lahore’s real estate scene buzzed with excitement as Etihad Town’s CEO, Sheikh Shujaullah Khan, and Head of Global Sales, Gulraiz Iftikhar, led a high‑energy location briefing session for Phase III in collaboration with HR Properties. This well‑attended session, including Team HR Properties and respected guests, showcased Etihad Town’s forward-thinking vision and deep commitment to mutual growth. Let’s dive into what happened—and what it means for investors and residents alike.
A Visionary Leadership Presentation
Meet the Key Players
- Sheikh Shujaullah Khan, CEO of Etihad Group, shared his personal insights on Phase III’s strategic significance and long-term potential.
- Gulraiz Iftikhar, Head of Global Sales, walked attendees through the unique features, market positioning, and growth projections.
Together, their combined experience lent credibility and clarity to the session. They effortlessly balanced big-picture vision with granular details, ensuring everyone left feeling informed and inspired.
Who Attended
The room was packed: Team HR Properties brought their A‑team, and guests included seasoned real estate professionals, local business leaders, and potential investors. The atmosphere buzzed with curiosity, questions, and networking. These strategic connections set the stage for future collaborations and bold investment moves.
Why Phase 3 Matters
Next Evolution of Etihad Town
Phase I and II laid a solid foundation—modern infrastructure, high‑quality development, and growing demand. Now, Phase III is positioned to be Etihad’s most ambitious project yet, featuring new amenities, cutting-edge design, and enhanced commercial zones. Sheikh Shujaullah described it as “a complete representation of a modern, prosperous lifestyle”
Strategic Location
Phase III is ideally situated along Jia Bagga Road, with quick access to Raiwind Road, Lahore Ring Road, and the M‑2 Motorway That kind of connectivity is a game‑changer for future residents and businesses alike.
Payment Plan: Flexible & Buyer-Friendly
Here’s a clear breakdown of the structured, investor‑oriented payment plan for Phase III:
Residential Plot Sizes
Available as:
- 3 Marla, 5 Marla, 7 Marla, 8 Marla, 10 Marla, 20 Marla (1 Kanal), and 40 Marla (2 Kanal)
Payment Structure (Standard 3‑Year Plan)
- Booking – 10%
- Confirmation – 10%
- Monthly Installments – 1% over 30 months
- Balloting Fee – 10%
- Semi‑Annual Payments – 4% x 5
- Possession – 20%
Terms & Conditions
- Prices cover only land; development charges are extra.
- 10% premium for corner/park‑facing plots, and up to 15% for both
- File processing fees apply.
- Installment schedules kick off 30 days post‑booking.
- Price subject to revision without notice.
Amenities & Unique Selling Propositions
Etihad Town Phase III isn’t just another housing project—it packs a punch with special features:
- Pakistan’s first privately developed Water Park & Eco‑Urban Forest
- Bird Park, Sports Arena, and a Champs‑Élysées‑inspired commercial boulevard
- Modern schools, central mosque, health center, clubhouse, and 24/7 security
- Strategically placed near major routes: Ring Road interchange, Lake City Interchange, and just 15 min from Thokar Niaz Baig
What the Session Revealed for Stakeholders
Investor Confidence
The tone of the briefing was clearly saying: “We’re serious.” With senior leadership present and the payment plan clearly laid out, investors walked away reassured.
Market Positioning
Etihad Town is carving a niche: luxury living with an approachable payment structure. It’s an option for both high-net-worth investors and middle‑income families aiming for home ownership in a modern gated community.
Next-Gen Infrastructure
They didn’t skim over development timelines—Phase III is being built with international standards. Attendees got updates on road networks, utilities, and upcoming milestones, reinforcing trust in timely delivery.
Why Etihad Town Phase 3 Is Poised for Success
- Reputable Developer – Etihad Group has a solid track record with Phase I and II.
- Affordable Flexibility – With just 20% down and extended installments, many buyers can enter without financial strain.
- Prime Location – Connectivity to Lahore’s major arteries makes the project highly accessible.
- Unique Amenities – From the water park to themed commercial streets, it offers lifestyle extras beyond basic housing.
- High ROI Potential – With rising demand and thoughtful design, rental and resale values are projected to climb as development progresses.
Final Thoughts
The Etihad Town Phase III briefing session was more than just a marketing pitch—it was a strategic reveal. The combined presence of top executives, clear presentation of payment options, and excitement around upcoming amenities made it clear: Etihad Group is playing the long game.
For investors and families alike, Phase III represents more than a plot—it’s a lifestyle asset, value proposition, and future-proof investment. With flexible payment plans and robust development plans, this project could well define Lahore’s next wave of smart growth.