Let’s be honest — when we watch a TVC on our screens, it looks all polished and perfect, right? But trust me, there’s a whole world behind that 30-second ad that we usually never get to see. Long nights, early mornings, unexpected laughs, and pure, unfiltered teamwork—that’s what really goes into making it.
And today, we’re giving you a raw, unfiltered peek into the making of our latest campaign for Etihad Town Phase III—and oh man, it was a ride.
It All Began with Just an Idea
Like every great project, this one started with a simple thought — we didn’t just want to promote a residential society. We wanted to share a feeling. A lifestyle. A place that feels like home, not just a bunch of houses.
The creative team sat through countless late-night brainstorming sessions, scribbling ideas, adjusting concepts, and changing visuals again and again—till everything just felt right. Color palettes, music vibes, locations, camera angles—everything was chosen with a purpose.
This wasn’t about being flashy. It was about being real.
When the Camera Rolled… the Real Fun Began
Now let’s talk about the shoot itself — chaotic? A little. Fun? Oh, definitely. Tiring? You bet. Worth it? 1000%.
The set came alive every day around sunrise. Crew members buzzing around with mics and walkies, the camera team testing their gear, makeup artists fixing last-minute touch-ups, and someone always shouting “Quiet on set!” — it was a mix of madness and magic.
And between the action calls and retakes, there were small pauses where everyone just caught their breath and smiled. Because we all knew something special was being created.
Meet the Stars of the Show
The biggest excitement kicked in when the cast lineup was announced—Kubra Khan, Mikaal Zulfiqar, and Vasay Chaudhry.
You could feel the energy shift the moment they walked in.
- Kubra Khan was elegance in motion. From her expressions to her posture, she knew how to own the frame. But what made her stand out? Her kindness off-camera.
- Mikaal Zulfiqar brought calm confidence. He doesn’t just act, he connects. Whether he’s doing a serious line or a casual walk-through, he makes it look effortless — even when it’s not.
- And then there’s Vasay Chaudhry — the life of the shoot. He’d switch between comedy and seriousness in seconds, keeping everyone entertained during the dull moments.
The Director Who Tied It All Together
Now, all of this would’ve been a mess if we didn’t have a solid captain — and that’s where Director Ahsan Rahim came in.
He’s not just someone who points a camera and shouts “action”. Ahsan Rahim feels every scene. He walks into a shot and instantly knows what’s missing. Whether it’s a tiny lighting tweak or a background sound that doesn’t sit right — he catches everything.
Watching him direct was like watching an artist paint — slow, intentional, and full of purpose. Every single person on set respected his eye for detail and trusted his vision.
The Real MVPs—The Crew
Let’s not forget the crew—the people who worked silently behind the camera while the stars shined in front of it.
These are the folks who showed up before everyone and left after everyone. Camera assistants adjusting angles for the 20th time, sound engineers fixing tiny distortions, light boys climbing up ladders with sweat dripping, makeup artists dabbing away shiny foreheads, and runners making sure water bottles were full and people were fed — they’re the real unsung heroes.
And no matter what went wrong (and trust me, things did go wrong), they kept things moving. Calmly. Quietly. Professionally.
The Little Moments No One Saw
Every shoot has its fair share of bloopers, and this one was no different.
Kubra bursting into laughter mid-shot, Vasay doing an impromptu dance during a long setup delay, Mikaal sitting cross-legged on the floor chatting with the lighting guy. Stuff like this never makes it to the final cut — but these moments? They made the experience unforgettable.
Someone’s phone kept ringing during a serious scene. The tea guy became everyone’s favorite person on set. There was even a random game of dumb charades during a lunch break. It was work, sure — but it never stopped being fun.
Now, What’s Next?
The shoot wrapped, the editing team got their hands on the raw footage, and now the final touches are being made. Color correction, background music, transitions, subtitles — everything’s being fine-tuned.
The TVC is about to be launched, and while you’ll only see the polished final product, we wanted to share the human side of it all — the laughs, the chaos, the effort, the late-night re-shoots, the why behind it.
This wasn’t made in a hurry. It was made with love.
Final Thoughts
Etihad Town Phase III is more than just a real estate project. And this TVC is more than just an ad. It’s a reflection of hard work, honest storytelling, and a bunch of passionate people coming together to create something that feels good.
So the next time you see this commercial on TV or on your feed, know that behind every shot was a team of dreamers, doers, and storytellers — all trying to give you something that touches the heart, not just the eyes.